eCommerce

Why Trackey Exists

March 3, 2023

Help merchants turn Zero-Party Data into Growth

Today at Trackey, we're dedicated to empowering merchants connect with their customers more meaningfully, allowing them to gain deeper insights and close the feedback loop.

Why are we building Trackey?

As the business world becomes increasingly digital, it's more challenging than ever to establish meaningful, direct relationships with customers.

Brands today face a landscape that is more complex and dynamic than ever before. With the proliferation of digital channels, consumers are bombarded with marketing messages across various platforms, from social media to email, making it increasingly challenging for brands to capture attention and foster meaningful connections

This complexity is compounded by the evolving terms of privacy and the gradual phasing out of cookies. Zero-party data (I'm sure you have heard about the problems facing Zero-Party Data before...), the information a customer intentionally shares with a brand, is invaluable, but gathering it in a way that respects consumer privacy and meets regulatory standards is a critical challenge. Brands must navigate these waters carefully, ensuring they collect data in a manner that is transparent and consensual to maintain consumer trust.

That's where Trackey steps in, filling the crucial gap. Our mission is to bridge the gap between you and your customers, enabling you to gain a deeper understanding of their needs and wants. This knowledge is vital in strengthening customer relationships, enhancing their experiences, and driving your business's growth.

Ok... but how can I get out most of Trackey?

In a world where digital footprints are increasingly complex to decipher, Trackey emerges as a critical tool for e-commerce businesses. Here's how Trackey can solve the main challenges of modern digital brands through its various use cases:

Attribution

- Illuminating Dark Traffic: Trackey's post-purchase surveys shine a light on "dark traffic", uncovering the obscured paths customers take to reach your store. You can also add personalize follow-ups to help you go one step further on each customer response.

- Enhanced Attribution Accuracy: By providing more than 20% improvement in attribution accuracy, Trackey helps brands understand the real impact of different marketing channels, leading to smarter, data-driven marketing decisions.

Personalization

- Self-Segmenting Customers: Trackey enables customers to self-segment through feedback, allowing brands to tailor their marketing efforts more effectively.

- Dream Criteria Personalization: Whether it's demographic details, shopping preferences, or behavioral patterns, Trackey helps brands customize their marketing stacks based on precise customer insights.

Conversion Rate Optimization (CRO):

- Sealing Experience Gaps: Trackey identifies weak points in the user experience, helping brands to refine their websites and ensure that potential customers find what they need before considering abandoning the brand.

- Personal Shopping Assistant: Think of Trackey as a virtual shopping assistant, guiding customers through their journey, ensuring satisfaction and reducing cart abandonment rates.

Competitor Research:

Identifying Business Wins: Trackey helps brands understand where they are gaining an edge over competitors, providing insights into customer choices and preferences.

Strategic Market Positioning: By analyzing factors like Average Order Value (AOV), attribution, lifestyle, and use cases, Trackey aids brands in sharpening their market strategies and approaches.

In each of these use cases, Trackey stands out as not just a tool but a strategic partner for e-commerce brands, providing insights that are not only data-rich but also actionable throughout our powerful integrations such as Zapier, Klaviyo or Slack, that allows customer-centric teams to create specific workflows for driving growth at scale.

Customer feedback at every step of the funnel.

In a world where understanding and engaging with your customers is the key to growth, Trackey stands as an indispensable tool for e-commerce brands, especially those on Shopify. Its ability to illuminate customer paths, personalize experiences, optimize conversion rates, and provide competitive insights makes it more than just an analytics tool; it's a growth partner.

If you're a Shopify brand looking to deepen customer connections and drive growth with data-driven insights, Trackey is the solution you need.

Driving Customer-Led Growth — this is what Trackey stands for, ensuring that every step you take is informed, impactful, and intimately connected to the voices of your customers. Don't miss out on the opportunity to transform your e-commerce strategy and get started now!

Your friends at Trackey 👋

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